Recently I explored the RSK ecosystem and came away with several thoughts to share about branding for the ecosystem. I’m sure others have been thinking about this for much longer than I have, perhaps these comments are nothing new. Nonetheless I hadn’t seem anything about it when I did a quick search. Please take these observations in the positive and constructive spirit in which they are intended
Canonical branding for RSK
I noticed while I was exploring that RSK is referred to two different ways:
RSK (all caps) and
rsk (all lower case).
In the RSK Dev Portal it is referred to as
RSK (all caps).
It would be great to bring consistency for this across the major ecosystem web pages.
Canonical branding for the RSK BTC token
Similarly to RSK branding, I noticed that the RSK BTC token issued by the pegnatory federation is referred to a couple of different ways.
In the RSK Dev Portal the token is referred to as
R-BTC (with a dash) however in the URL it is
rbtc (no dash).
FWIW Bitfinex, KuCoin, and Liquality all list the token as
RBTC as well.
Aside: I noticed that Liquality still calls the platform “Rootstock” although I think that name was deprecated a while ago?
General comment on the RSK brand
This is admittedly a very English-centric observation, but I can’t help but notice that RSK is only one letter away from the word “risk” in English – not the most confidence-inspiring brand for a financial platform. I understand that the abbreviation has its roots (no pun intended) in the Rootstock brand, which seems to have been completely phased out in favor of RSK. Now that the brand is RSK however the similarity to the word “risk” is hard not to notice. Has there been any discussion about this before? What does the community think about this? I don’t want to FUD about it but personally I would be happy to rebrand to a more confidence-inspiring name.